Home » What’s the point of a delayed popup on a webpage?

What’s the point of a delayed popup on a webpage?


It is about increasing the chance of the user having a look at the popup.

Task-completion mode

An American football player jumping over others

Users in task-completion mode are eager to fulfil their goal (eg, “Is the product/information/answer I’m after on this page?”). As such, they simply ignore anything irrelevant because it is an obstacle to their goal.

Obstacle placement

On-load pop-ups are typically dismissed because they show at the worse time possible – just when the user can start the journey to her goal.

Delaying the pop-up means some degree of progress towards the goal has been made (partial resolution, if you wish); so users are less likely to dismiss the pop-up.

Another strategy you may see is pop-ups that only show when you have reached the bottom of the page. At this point, you can make an assumption that the user has already concluded the relevancy of the page (full resolution) thus a pop-up is not quite an obstacle as it would be at the start or shortly after.

They want you to subscribe.

Because subscriptions or email marketing gives pretty nice return on investment (ROI) most of the web admins use extreme measures to capture users attention to users can potentially subscribe.

Return on investment per 1$ spent for digital marketing

Pop ups work well for increasing email subscriptions

They may be annoying but surprisingly, they work very well specifically for gathering email subscribers.
There is a huge controversy on how to best pitch your users to subscribe to a newsletter. Whether the popup should be displayed when the visitor enters the site, or when she leave’s it, or when n amount of seconds has passed. The important thing is to display it at the right time when users are more likely to subscribe on your particular site. The best thing to do is do user tests and try to identify when users are most pleased with your site/app and then fire the pop-up.

Because most such websites have nothing to lose. They are typically free and don’t get any money when someone visits them, only when someone subscribes. Observe:

  • A user who didn’t want to subscribe is annoyed and leaves: $0 loss
  • A user who didn’t want to subscribe is not annoyed, or is annoyed but subscribes nevertheless: $0.1 earned (or whatever they charge their customers to send you their spam)
  • A user who wanted to subscribe is annoyed: why would he be? Anyway, he’ll subscribe nevertheless, after all, that’s what he wanted in the first place.

Things change drastically on websites which earn money elsewhere, and use subscriptions to promote their own products. Anecdotally, I just booked an airplane ticket with a company I never used before, and instead of the usual subscription e-mail I got a mail stating that I’m not subscribed to their promo mailing list, but there was a button to click right there if I wanted to. They sure lost a subscriber, but they did earn themselves a rather loyal paying customer.

Of course, the above could only happen if the word paying is present.

Related Solutions

Extract file from docker image?

You can extract files from an image with the following commands: docker create $image # returns container ID docker cp $container_id:$source_path $destination_path docker rm $container_id According to the docker create documentation, this doesn't run the...

Transfer files using scp: permission denied

Your commands are trying to put the new Document to the root (/) of your machine. What you want to do is to transfer them to your home directory (since you have no permissions to write to /). If path to your home is something like /home/erez try the following:...

What’s the purpose of DH Parameters?

What exactly is the purpose of these DH Parameters? These parameters define how OpenSSL performs the Diffie-Hellman (DH) key-exchange. As you stated correctly they include a field prime p and a generator g. The purpose of the availability to customize these...

How to rsync multiple source folders

You can pass multiple source arguments. rsync -a /etc/fstab /home/user/download bkp This creates bkp/fstab and bkp/download, like the separate commands you gave. It may be desirable to preserve the source structure instead. To do this, use / as the source and...

Benefits of Structured Logging vs basic logging

There are two fundamental advances with the structured approach that can't be emulated using text logs without (sometimes extreme levels of) additional effort. Event Types When you write two events with log4net like: log.Debug("Disk quota {0} exceeded by user...

Interfaces vs Types in TypeScript

2019 Update The current answers and the official documentation are outdated. And for those new to TypeScript, the terminology used isn't clear without examples. Below is a list of up-to-date differences. 1. Objects / Functions Both can be used to describe the...

Get total as you type with added column (append) using jQuery

One issue if that the newly-added column id's are missing the id number. If you look at the id, it only shows "price-", when it should probably be "price-2-1", since the original ones are "price-1", and the original ones should probably be something like...

Determining if a file is a hard link or symbolic link?

Jim's answer explains how to test for a symlink: by using test's -L test. But testing for a "hard link" is, well, strictly speaking not what you want. Hard links work because of how Unix handles files: each file is represented by a single inode. Then a single...

How to restrict a Google search to results of a specific language?

You can do that using the advanced search options: http://www.googleguide.com/sharpening_queries.html I also found this, which might work for you: http://www.searchenginejournal.com/how-to-see-google-search-results-for-other-locations/25203/ Just wanted to add...

Random map generation

Among the many other related questions on the site, there's an often linked article for map generation: Polygonal Map Generation for Games you can glean some good strategies from that article, but it can't really be used as is. While not a tutorial, there's an...

How to prettyprint a JSON file?

The json module already implements some basic pretty printing in the dump and dumps functions, with the indent parameter that specifies how many spaces to indent by: >>> import json >>> >>> your_json = '["foo", {"bar":["baz", null,...

How can I avoid the battery charging when connected via USB?

I have an Android 4.0.3 phone without root access so can't test any of this but let me point you to /sys/class/power_supply/battery/ which gives some info/control over charging issues. In particular there is charging_enabled which gives the current state (0 not...

How to transform given dataset in python? [closed]

From your expected result, it appears that each "group" is based on contiguous id values. For this, you can use the compare-cumsum-groupby pattern, and then use agg to get the min and max values. # Sample data. df = pd.DataFrame( {'id': [1, 2, 2, 2, 2, 2, 1, 1,...

Output of the following C++ Program [closed]

It works exactly like this non-recursive translation: int func_0() { return 2; } int func_1() { return 3; } int func_2() { return func_1() + func_0(); } // Returns 3 + 2 = 5 int func_3() { return func_2() + func_1(); } // Returns 5 + 3 = 8 int func_4() { return...

Making a circle out of . (periods) [closed]

Here's the maths and even an example program in C: http://pixwiki.bafsoft.com/mags/5/articles/circle/sincos.htm (link no longer exists). And position: absolute, left and top will let you draw: http://www.w3.org/TR/CSS2/visuren.html#choose-position Any further...

Should I use a code converter (Python to C++)?

Generally it's an awful way to write code, and does not guarantee that it will be any faster. Things which are simple and fast in one language can be complex and slow in another. You're better off either learning how to write fast Python code or learning C++...

tkinter: cannot concatenate ‘str’ and ‘float’ objects

This one line is more than enough to cause the problem: text="რეგულარი >> "+2.23+ 'GEL' 2.23 is a floating-point value; 'GEL' is a string. What does it mean to add an arithmetic value and a string of letters? If you want the string label 'რეგულარი...